Client: Yoga Heights DC
Roles: Creative direction, graphic design, marketing, brand development
Year: 2017
Scope of Requested Work: Event posters (print and digital), social media graphics (Instagram, Facebook), marketing posters (print and digital)
Creative Vision: I was brought on to perform a variety of marketing and PR tasks for Yoga Heights ahead of the opening of its second studio location. In addition to writing press releases, building community relationships and running social media accounts, I was also asked to create several digital and print promotional materials. In doing so, I wanted to develop a consistent “look and feel” to the brand — something that was not consistently done before. I implemented a standard set of brand colors, fonts and messaging and then I implemented them in all of this work. I also helped the studio re-crop its logo to display more prominently on social media.
Programs Used: Photoshop
Formats: Digital, print